MKTG 3001 Brand and Product Management

Credit Points 10

Legacy Code 200088

Coordinator Nicole Stegemann Opens in new window

Description From 2022 this subject replaced by MKTG 3021 Strategic Brand Management. Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this subject. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This subject uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) MKTG 1006

Assumed Knowledge

Basic understanding of market research and an understanding of the core principles of consumer behaviour.


The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Portfolio 1500 words and Completion of nine of 13 online activities 40 N Individual
Applied Project 2,000 words 30 N Group
Intra-session Exam 1 hour 30 N Individual

Structures that include subject