MKTG 3001 Brand and Product Management
Credit Points 10
Legacy Code 200088
Coordinator Nicole Stegemann Opens in new window
Description From 2022 this subject replaced by MKTG 3021 Strategic Brand Management. Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this subject. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This subject uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 3 subject
Pre-requisite(s) MKTG 1006
Basic understanding of market research and an understanding of the core principles of consumer behaviour.
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
|1500 words and Completion of nine of 13 online activities