MKTG 2007 Marketing Research
Credit Points 10
Legacy Code 200592
Coordinator Aila Khan Opens in new window
Description From 2022 this subject replaced by MKTG 2011 Customer Insights. Marketing Research provides a comprehensive appreciation of the methods, uses and limitations of contemporary marketing research. The emphasis is on a conceptual understanding of research method. Students gain exposure to concepts such as research design, information collection, data processing and analysis, and results communication involving qualitative and quantitative techniques.
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 2 subject
Equivalent Subjects LGYA 4334 - Fundamentals of Marketing Research
Basic principles of marketing, consumer behaviour and statistics.
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
|Quiz||2 online quizzes, 30 minutes each quiz||20||N||Individual|
|Report||Part A Proposal: 1,500 words; Part B Final report: 3,000 words||30||N||Group|
|Final Exam||2 hours||50||N||Individual|