Social Media Analytics, Minor

  • Western Sydney University Minor Code: 0147

Previous Code: SM3053.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

Social media is the pulse of the world. Analysing the enormous amount of data generated by such sites as Facebook, Twitter and Linkedin can be used to inform business decisions and understand how and why society reacts to certain situations. This minor will introduce the statistical methods needed to analyse the data from these sites so that businesses are able to use the customer feedback received about their products to inform their business strategy and the impact social media has on society.

Location

Campus Mode Advice
Campbelltown Campus Internal bict@westernsydney.edu.au
Parramatta Campus - Victoria Road Internal bict@westernsydney.edu.au
Penrith Campus Internal bict@westernsydney.edu.au

Minor Structure

Students must complete 40 credit points as follows

Subject Title Credit Points
COMP 1005Programming Fundamentals10
INFO 3011Social Computing10
COMP 3020Social Web Analytics10
Select one of the following:10
Biometry
Statistical Decision Making
Statistics for Business
Total Credit Points40