BUSM 3083 Global Sports Management

Credit Points 10

Coordinator Jess Richards Opens in new window

Description Sport is a complex, multi-billion-dollar industry that attracts widespread global attention. However, the international nature of the sports industry presents many management challenges and opportunities for sports organisations. This subject explores the global nature of the sports industry and offers students insights into sports governance, tourism and marketing in an international context. Students will learn how governments and other organisations mobilise sport to achieve various social, cultural and financial outcomes that benefit both the business and the wider community.

School Business

Discipline Business and Management, Not Elsewhere Classified.

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 3 subject

Learning Outcomes

  1. Assess the strategy and performance of sports businesses and organisations in an international sporting market. 
  2. Critique the management of international sports for development and sports diplomacy projects.
  3. Analyse the role of the international sporting federations responsible for managing sport integrity in a global context. 
  4. Evaluate strategies and current trends in sports tourism and mega-event management, drawing on international contexts and examples.

Subject Content

  1. Governance, Corporate Social Responsibility (CSR) and diversity in global sports management
  2. Role of international federations in managing sport 
  3. Socio-economic impacts of sports mega-events and tourism management 
  4. Social media, fan engagement and the marketing of global sport
  5. Global sport for development programs and initiatives
  6. Sport and international diplomacy 
  7. Current trends and future challenges in global sport management

Special Requirements

Essential equipment

An iPad (or equivalent smart device) or laptop (PC/MAC) is essential to complete assessment items and engage in tutorial activities 


The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Portfolio 2500 words equivalent 40 N Individual
Report 2000 words 30 N Group
Quiz 20 minutes (per Quiz) 30 N Individual

Teaching Periods

Spring (2023)

Parramatta City - Macquarie St


Subject Contact Jess Richards Opens in new window

View timetable Opens in new window

Spring (2024)

Parramatta City - Macquarie St


Subject Contact Jess Richards Opens in new window

View timetable Opens in new window