COMM 2001 Account and Client Management

Credit Points 10

Legacy Code 101941

Coordinator Susanna Benzko Opens in new window

Description Effectively managing a client or an ‘account’ requires a special combination of skills. In this subject, you’ll learn the basic principles of account management and how to nurture and foster an environment of trust, respect and partnership. Working on an applied project, you’ll explore best practice in ‘hard skills’: understanding clients’ objectives, developing a strategy, managing a project, preparing and holding effective meetings, writing WIPs (work in progress) and contact reports, and working toward specific financial/success metrics. Just as important to your success in client-facing roles are ‘soft skills’. You’ll learn how to be more proactive, overcome procrastination, manage ‘challenging’ personalities, develop a network, adapt to cross-cultural differences, and present well. Both hard and soft skills are critical to the success of your project, your role as client liaison, and importantly, your career.

School Humanities & Comm Arts

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 2 subject

Pre-requisite(s) MKTG 1001 OR
MKTG 1009

Equivalent Subjects COMM 2044 - Writing for the Professions

Restrictions Successful completion of 80 credit points at Level 1.

Assumed Knowledge

Knowledge gained from completion of Bachelor of Communication Year 1 major subjects.

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Analyse and discuss liaison strategies and collaborative approaches taken with key stakeholders.
  2. Articulate the impact of their role and actions on client/agency financial returns.
  3. Demonstrate flexibility, empathy and adaptability in a rapidly evolving communications environment.
  4. Apply the blend of skills and knowledge necessary to effectively manage multi-channel marketing campaigns and clients (internal and external).

Subject Content

Through a weekly lecture and tutorial, students will become familiar with issues and approaches in client liaison, and different approaches to optimising outcomes. Tutorials are largely concerned with role play, critical evaluations, and classroom discussion. The following are explored: . Proactive management of clients and suppliers . Understanding clients' business objectives, and the marketplace . Success metrics . Client presentations/meetings . Best practice communication with different stakeholder groups .Strategies in optimising relationships .Financial implications of actions

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Weekly Online Quizzes 10 x 10 multiple choice questions 20 N Individual
Written Assessment 1,000 words 30 N Individual
Major Project 1,000 word document, 2 videos, group presentation 10 minutes 40 N Group
Short Answer 5 questions 10 N Individual

Prescribed Texts

  • Solomon, R. (2008). The Art of Client Service. New York, USA: Kaplan Publishing.

Teaching Periods

2022 Trimester 1

Sydney City

Day

Subject Contact Mingming Diao Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

2022 Trimester 2

Sydney City

Day

Subject Contact Mingming Diao Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

2022 Semester 2

Penrith (Kingswood)

Day

Subject Contact Jacqueline Montgomery Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

Online

Online

Subject Contact Jacqueline Montgomery Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

Parramatta - Victoria Rd

Day

Subject Contact Jacqueline Montgomery Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

Sydney City

Day

Subject Contact Mingming Diao, Jacqueline Montgomery Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

2022 Trimester 3

Sydney City

Day

Subject Contact Mingming Diao, Jacqueline Montgomery Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window