BUSM 1030 The Business of Hospitality

Credit Points 10

Legacy Code 200988

Coordinator Timothy Hall Opens in new window

Description The Business of Hospitality employs a case study approach to examine successful hospitality operations and develop an understanding of what is required to plan, design, deliver and manage engaging hospitality experience as the foundation of prosperous hospitality operation. In considering the broader context of the hospitality industry, students will be given the opportunity to explore where they may fit within a hospitality context.

School Business

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 1 subject

Incompatible Subjects BUSM 3047 - Managing Service and Experience

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Distinguish between the various sectors of the hospitality industry and state the operational differences between these sectors;
  2. Explain the difference in providing a customer experience as opposed to providing customer service;
  3. Describe the relationship of hospitality to a broader societal context;
  4. Define the issues and trends that face the hospitality industry today.

Subject Content

- Starting out in The hospitality industry
- delivering Customer experiences
- quality and control within hospitality
- innovation in hospitality
- social good through hospitality
- hospitality in A broader context
- You in hospitality

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Report 1,500 words 30 N Individual
Case Study 3,000 words 30 N Individual
Final Exam 2 hours 40 N Individual

Teaching Periods

2022 Semester 1

Online

Online

Subject Contact Timothy Hall Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

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2022 Trimester 3

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

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Structures that include subject