MKTG 7020 Multicultural Marketing
Legacy Code 200731
Coordinator Farid Ahmed Opens in new window
Students must be enrolled in a postgraduate program.
On successful completion of this subject, students should be able to:
- Recognise and be sensitive to differing cultural groups within a society
- Examine issues of various Indigenous cultures within one national border
- Identify in a given marketing setting the relevant cultural variables that have a major impact in the success of a marketing strategy and adapt accordingly.
- Consider the process involved in building an effective transcendent team which transcends domestic/local gravities in a sales/marketing environment.
Overview of Cultural Orientations (Including Indigenous)
Approaches and theories to examine cultural differences
Key Ingredients for a good International Manager
Sales and Negotiation Styles
Country specific Sales Strategies and Compensation Plans
The Key to build relationships with customers and consumers