MKTG 7020 Multicultural Marketing

Legacy Code 200731

Coordinator Farid Ahmed Opens in new window

Student Contribution Band

Check your fees via the Fees page.


Students must be enrolled in a postgraduate program.

Learning Outcomes

On successful completion of this subject, students should be able to:

  1. Recognise and be sensitive to differing cultural groups within a society
  2. Examine issues of various Indigenous cultures within one national border
  3. Identify in a given marketing setting the relevant cultural variables that have a major impact in the success of a marketing strategy and adapt accordingly.
  4. Consider the process involved in building an effective transcendent team which transcends domestic/local gravities in a sales/marketing environment.

Subject Content

Overview of Cultural Orientations (Including Indigenous)
Approaches and theories to examine cultural differences
Key Ingredients for a good International Manager
Sales and Negotiation Styles
Country specific Sales Strategies and Compensation Plans
The Key to build relationships with customers and consumers
Ethical Considerations