Marketing, Testamur Major

  • Western Sydney University Major Code: T044

Previous Code: MT2040.1

Available to students in other Western Sydney University programs?  No

Contemporary marketing uses strategies and technologies to create significant customer relationships and brand experiences. Through an in-depth understanding of the marketing field including the challenges of global forces, new technologies and changing customer demographics, students develop practical skills that contribute to improving organisational performance. The major is based on industry expectations and students work on industry-based projects and case studies equipping them to take on roles across numerous organisations including in digital marketing, campaign strategies, business and data analytics. This major satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for student membership of the Australian Marketing Institute and The Research Society.

Location

Campus Mode Advice
Bankstown Campus Internal Program Advice
Campbelltown Campus Internal Program Advice
Parramatta Campus - Victoria Road Internal Program Advice
Parramatta City Campus-Macquarie Street External Program Advice
Sydney City Campus Internal Daniel Townsend
Uni of Economics Ho Chi Minh City Internal Program Advice
WSU Online Online Program Advice

Major Structure

Qualification for this major requires the successful completion of 80 credit points including all of the core subjects listed below.

Core Subjects for this Major

Subject Title Credit Points
MKTG 1006Marketing Principles10
MKTG 2010Customer Experience Fundamentals10
MKTG 3019Marketing and Digital Communications10
MKTG 3021Strategic Brand Management10
MKTG 2011Customer Insights10
MKTG 3016Strategic Marketing Management10
MKTG 1011Fundamentals of Marketing Analytics10
MKTG 3020Omnichannel Marketing10
Total Credit Points80

Professional Subjects for Careers in Markets

Students undertaking the Marketing major are advised to take the following four subjects to satisfy the requirements for their professional core:

Subject Title Credit Points
BUSM 3006Design Thinking for Creativity10
MKTG 3009Marketing Planning Project10
MATH 1030Statistics for Business10
BUSM 2040The Service Enterprise10
Total Credit Points40

Recommended Sequence

Qualification for the award of Bachelor of Business with a major in Marketing requires the successful completion of 240 credit points as per the recommended sequence below.

Full-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
BUSM 1008 Enterprise Leadership 10
MKTG 1006 Marketing Principles 10
MATH 1030 Statistics for Business 10
 Credit Points40
Spring session
BUSM 1010 Financing Enterprises 10
LAWS 1001 Enterprise Law 10
MKTG 1011 Fundamentals of Marketing Analytics 10
Select one elective 10
 Credit Points40
Year 2
Autumn session
BUSM 2040 The Service Enterprise 10
MKTG 2010 Customer Experience Fundamentals 10
MKTG 2011 Customer Insights 10
Select one elective 10
 Credit Points40
Spring session
MKTG 3019 Marketing and Digital Communications 10
MKTG 3021 Strategic Brand Management 10
Select two electives 20
 Credit Points40
Year 3
Autumn session
BUSM 3006 Design Thinking for Creativity 10
MKTG 3016 Strategic Marketing Management 10
Select two electives 20
 Credit Points40
Spring session
MKTG 3020 Omnichannel Marketing 10
MKTG 3009 Marketing Planning Project (Enterprise Engaged Subject) 10
Select two electives 20
 Credit Points40
 Total Credit Points240

Part-time start-year intake

Plan of Study Grid
Year 1
Autumn sessionCredit Points
BUSM 1006 Enterprise Innovation and Markets 10
LAWS 1001 Enterprise Law 10
 Credit Points20
Spring session
MKTG 1006 Marketing Principles 10
MATH 1030 Statistics for Business 10
 Credit Points20
Year 2
Autumn session
BUSM 1008 Enterprise Leadership 10
MKTG 1011 Fundamentals of Marketing Analytics 10
 Credit Points20
Spring session
BUSM 1010 Financing Enterprises 10
Select one elective 10
 Credit Points20
Year 3
Autumn session
BUSM 2040 The Service Enterprise 10
Select one elective 10
 Credit Points20
Spring session
MKTG 2010 Customer Experience Fundamentals 10
Select one elective 10
 Credit Points20
Year 4
Autumn session
MKTG 2011 Customer Insights 10
Select one elective 10
 Credit Points20
Spring session
MKTG 3019 Marketing and Digital Communications 10
Select one elective 10
 Credit Points20
Year 5
Autumn session
MKTG 3021 Strategic Brand Management 10
Select one elective 10
 Credit Points20
Spring session
BUSM 3006 Design Thinking for Creativity 10
Select one elective 10
 Credit Points20
Year 6
Autumn session
MKTG 3020 Omnichannel Marketing 10
MKTG 3016 Strategic Marketing Management 10
 Credit Points20
Spring session
MKTG 3009 Marketing Planning Project (Enterprise Engaged Subject) 10
Select one elective 10
 Credit Points20
 Total Credit Points240