Advertising, Major (0159)

  • Western Sydney University Major Code: 0159

Previous Code: M1121.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising major provides a thorough grounding in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, client and account management, digital and social media contexts, the creation and delivery of advertising campaigns, plus an internship. Students will develop the skills they need to succeed in a range of contexts, from client liaison and campaign development, to creative messaging and media planning.


Campus Mode Advice
Parramatta Campus - Victoria Road Internal
Online Online
Sydney City Campus* Internal
Vietnam Campus* Internal

*Curriculum delivered through an agreement with another party

Major Structure

Students must complete 80 credit points as follows:

Subject Title Credit Points
Level 1 subject
MKTG 1001Advertising: An Introduction10
Level 2 subjects
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
COMM 2001Account and Client Management10
Level 3 subjects
COMM 3045Advertising: Campaigns10
COMM 3018Internship10
COMM 3051Advertising: Media10
COMM 3054Digital and Social Communication10
Total Credit Points80

Equivalent Subject

The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.

COMM 2006 Advertising: Media, replaced by COMM 3051 Advertising: Media

COMM 3014 Digital Communication, replaced by COMM 3054 Digital and Social Communication

The subject listed below counts towards completion of this major for students who passed this subject in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns

Replaced Subjects

The subjects listed below count towards completion of this major for students who passed these subjects in 2023 or earlier. 

COMM 2011 Communication Strategies

COMM 3037 Transmedia Production