Advertising, Major (0159)

  • Western Sydney University Major Code: 0159

Previous Code: M1121.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising major provides a thorough grounding in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, client and account management, digital and social media contexts, the creation and delivery of advertising campaigns, plus an internship. Students will develop the skills they need to succeed in a range of contexts, from client liaison and campaign development, to creative messaging and media planning.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au
Online Online EnquiriesHCA@westernsydney.edu.au
Sydney City Campus* Internal EnquiriesHCA@westernsydney.edu.au
Vietnam Campus* Internal EnquiriesHCA@westernsydney.edu.au

*Curriculum delivered through an agreement with another party

Major Structure Current

This structure applies to students who commenced in 2024 or later. If you commenced prior to 2024 please refer to the Structure 2023 tab for details.

Students must complete 80 credit points as follows:

Subject Title Credit Points
Level 1 subject
MKTG 1001Advertising: An Introduction10
Level 2 subjects
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
MKTG 2013Advertising: Strategy10
Level 3 subjects
COMM 3045Advertising: Campaigns10
COMM 3018Internship10
COMM 3051Advertising: Media10
COMM 3054Digital and Social Communication10
Total Credit Points80

Major Structure 2023

If you commenced in 2024 or later please refer to the Structure Current tab for details.

Bachelor of Business Students

Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.

Creative Industries Students

Creative Industries students must complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.

Subject Title Credit Points
MKTG 1001Advertising: An Introduction10

Students must complete 80 credit points as follows 

Level 2 subjects

Subject Title Credit Points
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
COMM 2006Advertising: Media10
COMM 2011Communication Strategies10

Level 3 subjects

Subject Title Credit Points
COMM 3045Advertising: Campaigns10
COMM 3014Digital Communication20
Select one of the following:10
Internship
Transmedia Production
Total Credit Points80

Bachelor of Business Students

Students must complete 80 credit points as follows

Level 1 subject

Subject Title Credit Points
MKTG 1001Advertising: An Introduction10

Level 2 subjects

Subject Title Credit Points
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
COMM 2006Advertising: Media10
COMM 2011Communication Strategies10

Level 3 subjects

Subject Title Credit Points
COMM 3045Advertising: Campaigns10
COMM 3014Digital Communication20
Total Credit Points80

Equivalent Subject

The subject listed below counts towards completion of this major for students who passed this subject in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns