Advertising, Major

  • Western Sydney University Major Code: 0159

Previous Code: M1121.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising major gives students a thorough grounding in general principles of communication as well as practical skills in advertising. The external major can be completed by students enrolled in the Bachelor of Business. The major offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital and social media contexts, advertising campaigns.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Major Structure

Creative Industries Students

Creative Industries students must first complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.

Subject Title Credit Points
MKTG 1001Advertising: An Introduction10

Students must complete 80 credit points as follows.

Subject Title Credit Points
Level 2 subjects
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
COMM 2006Advertising: Media10
COMM 2011Communication Strategies10
Level 3 subjects
COMM 3045Advertising: Campaigns10
COMM 3014Digital Communication20
Select one of the following:10
Internship
Transmedia Production
Total Credit Points80

Bachelor of Business Students

Bachelor of Business students must complete the following structure.

Students must complete 80 credit points as follows

Subject Title Credit Points
Level 1 subject
MKTG 1001Advertising: An Introduction10
Level 2 subjects
COMM 2001Account and Client Management10
MKTG 2001Advertising: Creative10
COMM 2006Advertising: Media10
COMM 2011Communication Strategies10
Level 3 subjects
COMM 3045Advertising: Campaigns10
COMM 3014Digital Communication20
Total Credit Points80

Equivalent Subject

The subject listed below counts towards completion of this major for students who passed this subject in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns