Global Business, Major

  • Western Sydney University Major Code: 0011

Previous Code: M2513.1

Available to students in other Western Sydney University programs?  No

The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal Program Advice

Major Structure

Students must complete 80 credit points including all of the core subjects as follows.

The subjects in this major are offered at the Parramatta City campus and the core subjects in the Bachelor of Arts are offered at the Parramatta South, Bankstown and Penrith campuses. Students will be required to travel between campuses in order to complete this major.

Subject Title Credit Points
MKTG 3004Export Strategy and Applications10
HUMN 3043Globalisation and Sustainability10
BUSM 3031International Business Strategy10
MKTG 3007International Marketing10
BUSM 1015Introduction to International Business10
BUSM 3036Leadership and Entrepreneurship10
BUSM 2031Managing in the Global Environment10
MKTG 3017The Markets of Asia10
Total Credit Points80