Global Business, Major (0011)
- Western Sydney University Major Code: 0011
Previous Code: M2513.1
Available to students in other Western Sydney University programs? No
The global economy is becoming increasingly important for organisations seeking out new opportunities to expand their customer base and develop partnerships. Managers who are well versed in the needs of doing business internationally and who can exploit these opportunities will therefore play an integral role in any such corporation. Building on a solid foundation in domestic business education, including global sustainability, international business strategy, managing in a global environment, and international marketing, this major equips graduates with the detailed knowledge of the international dimension of business and the necessary understanding of the workings of that market system.
|Parramatta Campus - Victoria Road||Internal||Program Advice|
Students must complete 80 credit points including all of the core subjects as follows.
The subjects in this major are offered at the Parramatta City campus and the core subjects in the Bachelor of Arts are offered at the Parramatta South, Bankstown and Penrith campuses. Students will be required to travel between campuses in order to complete this major.
|MKTG 3004||Export Strategy and Applications||10|
|HUMN 3043||Globalisation and Sustainability||10|
|BUSM 3031||International Business Strategy||10|
|MKTG 3007||International Marketing||10|
|BUSM 1015||Introduction to International Business||10|
|BUSM 3036||Leadership and Entrepreneurship||10|
|BUSM 2031||Managing in the Global Environment||10|
|MKTG 3017||The Markets of Asia||10|
|Total Credit Points||80|