MKTG 3017 The Markets of Asia

Credit Points 10

Legacy Code 200098

Coordinator Felicitas Evangelista Opens in new window

Description Markets of Asia focuses on internationalisation and global competitiveness of organisations in the Asian region. The unit also encourages an appreciation of cultural diversity, and develops students' knowledge and skills so that upon completion of this unit, they will understand the relevant business practices needed to be responsive to enterprise opportunities and threats within this global community.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) BUSM 1006

Equivalent Subjects LGYA 9922 - Regional Market Study (Asia)

Restrictions

Note that only students enrolled at Sydney City Campus may register in the Sydney City Campus subjects offered at that location.

Learning Outcomes

On successful completion of this subject, students should be able to:

  1. Demonstrate an understanding of the growing importance and strategic emergence of the markets of Asia within a global context;
  2. Evaluate the cultural, political and institutional norms and their dynamic impacts on international businesses strategies;
  3. Apply analytical, interpersonal and decision-making skills appropriate to formulate successful international business strategies.

Subject Content

- introduction to The markets of Asia
- China and India ? political, legal, economic and technological environment
- The impact of culture on adaptation/innovation in China and India
- Internationalisation and E-business in Asia
- managing international business and business Negotiation in Asia
- Global business strategies, An Asian perspective
- Ethics, social responsibility and sustainability; an Asian perspective

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Report 1,000 words 30 N Individual
Report 1,500 words 30 N Group
Final Exam 2 hours 40 N Individual

Prescribed Texts

  • A list of readings and resources will be provided.

Teaching Periods

Sydney City Campus - Term 1

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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UEH-Session 1

Uoe - Ho Chi Minh City

Day

Subject Contact Felicitas Evangelista Opens in new window

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Spring

Online

Online

Subject Contact Felicitas Evangelista Opens in new window

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Parramatta City - Macquarie St

Day

Subject Contact Felicitas Evangelista Opens in new window

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Sydney City Campus - Term 3

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

View timetable Opens in new window