Marketing, Minor (0291)

  • Effective from: 2022
  • Western Sydney University Minor Code: 0291

Previous Code: SM2060

Available to students in other Western Sydney University programs?  No

The marketing minor provides students with a grounding in the practice of marketing and its application to any type of organisation.  In this minor, students can extend that knowledge into more specialised aspects or marketing such as brand and product development, promotion, strategic marketing and marketing analytics. Students gain communications and analytic skills in assessing and developing key elements of a marketing strategy. There are practical industry-related activities helping students compile a business portfolio for presentation to potential employers.


Campus Attendance Mode Advice
Parramatta City-Macquarie St Internal Program Advice

Students must complete 40 credit points as follows.

Subject Title Credit Points
MKTG 1006Marketing Principles10
Select three of the following30
Fundamentals of Marketing Analytics
Customer Experience Fundamentals
Strategic Brand Management
Strategic Marketing Management
Marketing and Digital Communications
Omnichannel Marketing
Total Credit Points40