Marketing, Minor

  • Western Sydney University Minor Code: 0291

Previous Code: SM2060

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The marketing minor provides students with a grounding in the practice of marketing and its application to any type of organisation.  In this minor, students can extend that knowledge into more specialised aspects or marketing such as brand and product development, promotion, strategic marketing and marketing analytics. Students gain communications and analytic skills in assessing and developing key elements of a marketing strategy. There are practical industry-related activities helping students compile a business portfolio for presentation to potential employers.


Campus Attendance Mode Advice
Parramatta City-Macquarie St Internal Program Advice

Students must complete 40 credit points as follows.

Subject Title Credit Points
MKTG 1011Fundamentals of Marketing Analytics10
MKTG 2010Customer Experience Fundamentals10
MKTG 1006Marketing Principles10
MKTG 3021Strategic Brand Management10