MKTG 0001 Marketing Skills

Credit Points 10

Legacy Code 201035

Coordinator Jess Richards Opens in new window

Description This subject delivers an overview of the marketing process and how it works within the business environment. Students will learn the basic foundations of marketing so they have a general understanding of marketing concepts. Students who successfully pass this subject, will have achieved some of the required assessments needed to satisfy English entry requirements (IELTS 6.5) to postgraduate Business study at Western Sydney University.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 0 Preparatory subject

Restrictions

Students must be enrolled in 2845 Masters Qualifying Program with Business English.

Learning Outcomes

On successful completion of this subject, students should be able to:

  1. Identify important marketing concepts and frameworks;
  2. Apply marketing concepts and frameworks to case based situations;
  3. Demonstrate how marketing creates value in a societal context; and
  4. Demonstrate English language skills in the key IELTS test areas: writing, speaking, listening and reading.

Subject Content

  • Marketing concepts and terminology
  • Market segmentation and target markets
  • Buyer behaviour
  • Marketing as a social system

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Report 1500 words 40 N Individual
Portfolio 1000 words equivalency 40 N Individual
Final Exam 1 hour 20 Y Individual

Teaching Periods

Quarter 2

Parramatta City - Macquarie St

Day

Subject Contact Hossain Mohammed Opens in new window

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Quarter 4

Parramatta City - Macquarie St

Day

Subject Contact Hossain Mohammed Opens in new window

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Sydney City Campus Quarter 4

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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