MKTG 7019 Marketing Systems

Credit Points 10

Legacy Code 200737

Coordinator Sarah Duffy Opens in new window

Description This unit studies the marketing process from a holistic viewpoint, considering the intersection of the economy, the government, and the community. This perspective will help students to analyse and understand the interrelated and interdependent parts that comprise a marketing system. Specifically, this unit examines: consumer behaviour, market regulation, social responsibility and sustainability. Students will learn to consider the marketing process and its consequences at both an aggregate and micro level. This unit exposes students to the systematic and analytical approaches expected from them in postgraduate studies in marketing.

School Business

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Postgraduate Coursework Level 7 subject

Equivalent Subjects LGYA 8733 - Marketing Management

Restrictions Students must be enrolled in a postgraduate Business program or one of the following programs - 3689 Master of Information Technology (Advanced), 3699 Master of Informatin Technology, 3749 Master of Science.

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Identify marketing concepts, frameworks and theories and marketing systems including frameworks and theories;
  2. Apply marketing concepts, theories and frameworks to varying market situations;
  3. Demonstrate how marketing creates value in a societal context and for non-profit organisations;
  4. Apply ethical and moral standards to marketing issues.

Subject Content

Social systems
Economic systems
Marketing as a social system
System environment
Evolution of systems
Organisational marketing systems
Exchange relationships
Resource flows
Business capacity (risk management, governance, financial assessment)

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Critical Review 1,000 words equivalency 30 N Individual
Presentation 5 minutes video presentation and 15 minutes oral presentation 30 N Group
Portfolio 2,500 words equivalency 40 N Individual

Prescribed Texts

  • Kotler, P & Keller, K 2012, Marketing management, International edn + MyMarketingLab Value Pack, Pearson Higher Education. [Or latest edition]

Teaching Periods

2022 Quarter 1

Parramatta City - Macquarie St

Evening

Subject Contact Sarah Duffy Opens in new window

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Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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2022 Quarter 2

Parramatta City - Macquarie St

Evening

Subject Contact Sarah Duffy Opens in new window

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Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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2022 Quarter 3

Parramatta City - Macquarie St

Evening

Subject Contact Sarah Duffy Opens in new window

View timetable Opens in new window

Day

Subject Contact Sarah Duffy Opens in new window

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Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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2022 Quarter 4

Parramatta City - Macquarie St

Day

Subject Contact Hossain Mohammed Opens in new window

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Evening

Subject Contact Hossain Mohammed Opens in new window

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Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

View timetable Opens in new window