BUSM 1047 The World of Sport Business (WSTC)

Credit Points 10

Coordinator Abdullah Al Aabed Opens in new window

Description The World of Sport Business provides students with an entry to sport and its professional organisation and management. Sport organisations are uniquely situated within fluid and emergent social, cultural and political environments and necessitate unique/different managerial approaches which students begin to critically explore. Students will engage with key issues shaping the domestic and international sport management field including, but not limited to, sport professionalisation and commodification, globalisation and sport for development. Students will be introduced to sport governance and leadership theories, sport and its management as a context for ethical analysis, and approaches to sport marketing and promotions in the contemporary sport business context.

School Business

Discipline Business and Management, Not Elsewhere Classified.

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 1 subject

Equivalent Subjects BUSM 1032 AND BUSM 1031


Students must be registered in 7177 Diploma of Business at the Sydney Olympic Park Campus.

Learning Outcomes

After successful completion of this subject, students will be able to: 

  1. Understand the unique/special features of sport and its contemporary management.
  2. Identify the three sectors of sport (public, non-profit and professional)
  3. Explain sport and sport organisations in broader social, cultural, and political contexts (domestic and international).
  4. Recognise management and leadership competencies 
  5. Identify and deconstruct the developments shaping sport managerial futures

Subject Content

  1. Australian sport history and early cultural influences/intersections with the contemporary context
  2. What is sport management and why it is a unique managerial context 
  3. Challenges and developments shaping contemporary sport managerial policy and practice [societal, cultural and political]
  4. Governmental sport funding and policy 
  5. Professional/commercial sport-ownership structures, finance, outcomes and effects
  6. Sport managerial leadership theories and practice in contemporary sport contexts 
  7. Change management complexities, processes, and practices
  8. Diversity, equity and inclusion in sport organisations and allied contexts


The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Reflection 500 words 15 N Individual
Case Study 1,000 words 35 N Individual
Applied Project 1,000 words 35 N Individual
Presentation 5 minutes per student 15 N Group

Teaching Periods

Term 2 (2024)

Olympic Park


Subject Contact Abdullah Al Aabed Opens in new window

View timetable Opens in new window