COMM 1021 Media Cultures and Industries (WSTC)

Credit Points 10

Legacy Code 700180

Coordinator Chantal Rozairo Opens in new window

Description This unit introduces students to key theories and approaches in communication (political economy, policy studies, medium theory, audience studies, game studies) in order to analyse the diversity and richness of media cultures. The unit situates media cultures within historical contexts that register the enormous impact communication technology has had in shaping culture and society. After examining the special properties of broadcast media (e.g. newspapers, radio, music) and the rise of the modern nation-state and consumer society, the unit attends to the massive transformation of society with the advent of digital media. Across the unit, policy issues will be addressed in order to demonstrate how policy holds substantial implications and effects with respect to media content, economies, and culture.

School Humanities & Comm Arts

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 1 subject

Co-requisite(s) Students enrolled in the combined DiplomaBachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year Two units

Equivalent Subjects COMM 1020 - Media Cultures and Industries COMM 1002 - Approaches to Communication COMM 1003 - Approaches to Communication (UWSC)

Restrictions Students must be enrolled at Western Sydney University, The College. Students enrolled in Extended Diplomas must pass 40 credit points from the preparatory subjects listed in the program structure prior to enrolling in this University level subject.

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Articulate how the historical transformation of communication media shapes publics and cultural practices in distinct ways.
  2. Integrate and synthesise a range of analytical approaches with an examination of media cultures and industries.
  3. Articulate how government and supra-state policy impacts upon media content, economies and culture in both national and transnational settings.
  4. Identify new business models and emergent trends associated with the advent of digital communication media.
  5. Assess the historical shift from an era of broadcast media to an era of network media.

Subject Content

1. Historical overview of the transformation of communication media within society.
2. Critical analysis of media cultures and industries within the context of rapid change.
3. Critical overview of the workings of the media content within corporate and governmental contexts, locally, nationally and globally.
4. Introduction of business and economic principles related to the advent of new digital communications and media contexts.
5. Introduction to critical approaches for identification of emerging trends and future directions for the media and communications fields.
1. Historical overview of the transformation of communication media within society.
2. Critical analysis of media cultures and industries within the context of rapid change.
3. Critical overview of the workings of the media content within corporate and governmental contexts, locally, nationally and globally.
4. Introduction of business and economic principles related to the advent of new digital communications and media contexts.
5. Introduction to critical approaches for identification of emerging trends and future directions for the media and communications fields.

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Test 4 x 15 mins per online quiz 20 N Individual
Essay 1750-2000 words 50 N Individual
Blog 500-700 words 20 N Individual
Critical Reflection 250-350 words 10 N Individual

Prescribed Texts

  • Siapera, E. (2012). Understanding new media. Los Angeles, Calif., London: Sage

Teaching Periods

2022 Trimester 1

Nirimba Education Precinct

Day

Subject Contact Chantal Rozairo Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window

2022 Trimester 2

Nirimba Education Precinct

Day

Subject Contact Chantal Rozairo Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

View timetable Opens in new window