MKTG 2002 Incubator 1: Innovation and Creativity for Entrepreneurship
Credit Points 10
Legacy Code 301165
Coordinator Anton Bogdanovych Opens in new window
Description This subject explores the ways innovative ideas for a product or service can be turned into a successful start-up business. Students explore practical activities to generate creative ideas and learn about innovation, as well as follow the stages involved in developing a conceptual idea. Upon successful completion of the subject, students will possess potential startup options that could be further explored in more advanced incubator subjects.
School Computer, Data & Math Sciences
Discipline Project Management
Student Contribution Band HECS Band 4 10cp
Check your fees via the Fees page.
Level Undergraduate Level 2 subject
Learning Outcomes
On successful completion of this subject, students should be able to:
1. Examine the key drivers of creativity and innovation.
2. Determine suitable business models for a startup.
3. Apply a creative process to develop a product or service concept.
4. Outline opportunities for commercialisation from innovation.
5. Apply communication and collaboration skills to complete tasks in a timely and ethical manner.
Subject Content
1. The relationship between creativity, innovation and entrepreneurship.
2. Creative and innovation processes.
3. Understanding the market & identifying emerging opportunities.
4. Environmental, political, cultural, financial, and organisational forces behind innovation.
5. Creative principles behind new venture creation.
6. Models for entrepreneurship.
7. Innovative business models and business strategies.
Special Requirements
Essential equipment
Laptop
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
Type | Length | Percent | Threshold | Individual/Group Task | Mandatory |
---|---|---|---|---|---|
Case Study | 1,500 words | 30 | N | Group | N |
Poster | 800 words + visuals | 40 | N | Individual | N |
Presentation | 7 minutes video | 30 | N | Individual | N |
Teaching Periods
Spring (2024)
Parramatta City - Macquarie St
Hybrid
Subject Contact Anton Bogdanovych Opens in new window
View timetable Opens in new window
Spring (2025)
Parramatta City - Macquarie St
Hybrid
Subject Contact Anton Bogdanovych Opens in new window