DESN 3007 Illustrating Popular Culture
Credit Points 10
Legacy Code 102271
Coordinator Leo Robba Opens in new window
Description This unit explores the powerful qualities of illustration when used as a visual communication strategy in the design of popular culture: within an advertising campaign and as social commentary through editorial illustration. The potential of a range of illustrative styles, mediums and techniques, will be explored through experimentation with a variety of visual strategies that utilize lateral thinking, linked to the design of professional concepts, developmental processes and media considerations.
School Humanities & Comm Arts
Student Contribution Band HECS Band 2 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 3 subject
Pre-requisite(s) DESN 1011
Equivalent Subjects DESN 2008 - Illustration Advertising and Editorial
An ability to use the computer programs "In-Design, Photoshop, and Illustrator" in a Macintosh computer lab.
- Implement lateral thinking approaches to illustrative composition, style, technique and media to create illustration for specific design contexts.
- Employ research findings in the development of a design concept.
- Demonstrate an understanding of the interrelationship of the concept, client and target audience of an advertising campaign through illustrative design for specific publishing contexts.
- Reflect on the effectiveness of illustrative communication strategies used in an advertising campaign.
- Explain the design strategy and method of communication of the content of a range of editorial illustrations.
- Explain how visual strategies such as metaphor, satire, symbolism and irony are used in editorial illustration.
- Demonstrate the development of professional accountability, through effective time management and participation in critical discussion in feedback, on project work.
- illustrative style and its relationship to Target audience and design publishing context.
- how to interpret The design brief through illustration, understand The links between concept, client and Consumer needs, and be able to cost The illustrative design project.
- Analysis of "text" and design context in the creation of editorial illustration and illustration used in an advertising campaign.
- Utilise illustration as social commentary.
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
|Illustrated Advertising Campaign||Visual work, 500 word research report||50||N||Individual|
|Editorial Illustration Project||Visual work and 250 word analysis||50||N||Individual|
2022 Semester 2
Parramatta - Victoria Rd
Subject Contact Leo Robba Opens in new window
Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.