DESN 1011 Image Design

Credit Points 10

Legacy Code 102263

Coordinator Enrico Scotece Opens in new window

Description Image Design introduces students to the use of signification and metaphor in the visual communication of verbal and written concepts. The process of creating and evaluating images is explored through the principles of visual organisation, and the experience of image making through photographic and illustrative methods, techniques and mediums.

School Humanities & Comm Arts

Student Contribution Band HECS Band 2 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 1 subject

Equivalent Subjects DESN 1013 - Image Design Illustration DESN 1015 - Introduction to Photomedia DESN 1012 - Image Design (WSTC)

Restrictions Students must be enrolled in one of the following programs 1571 Bachelor of Design (Visual Communication), 1696 Bachelor of Communication, 1736 Bachelor of Communication (Dean's Scholars), 1737 Bachelor of Design - Visual Communication (Dean's Scholars), 1838 Bachelor of Creative Industries, 1839 Bachelor of Design/Bachelor of Creative Industries, 1840 Bachelor of Communication/Bachelor of Creative Industries, 1841 Bachelor of Music/Bachelor of Creative Industries, 1842 Bachelor of Arts/Bachelor of Creative Industries, 1843 Bachelor of Graphic Design (Pathway to Teaching Secondary), 6007 Diploma in Communication/Bachelor of Communication, 6009 Diploma in Communication/Bachelor of Creative Industries, 6011 Diploma in Design/Bachelor of Design (Visual Communication), 6013 Diploma in Design/Bachelor of Graphic Design (Pathway to Teaching Secondary), 6015 Diploma in Communication/Bachelor of Screen Media (Arts and Production).

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Identify and utilize the elements of design and compositional strategies used in the design of an image.
  2. Create images that interpret verbal language and written concepts.
  3. Analyse and interpret signs and signifiers used in visual communication and apply these principles to the construction of images.
  4. Implement the use of visual metaphor and symbolism for image based practices.
  5. Employ a range of image production methods.
  6. Utilise appropriate methods of image organization and manipulation.

Subject Content

Visual literacy skills for the effective analysis of image design
The relationship between visual and verbal language
The impact of photographic and illustrative mediums on the reading of a designed image
The potential of style, technique and media to communicate and evoke a range of image reading experiences
The process of creating and evaluating photographic and illustrative images
Appropriate research methodology skills tutorials as specified


The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Portfolio of photographic images Photographic design work plus approx. 800 words written descriptions 50 N Individual
Portfolio of illustrations Illustrative design work with 300 word written analysis 50 N Individual

Teaching Periods

2022 Semester 1

Parramatta - Victoria Rd


Subject Contact Enrico Scotece Opens in new window

Attendance Requirements 80% attendance rate is imposed in all core subjects’ due to the nature of class activities that are aligned with subject assessments.

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