Public Relations, Major (0160)

  • Western Sydney University Major Code: 0160

Previous Code: M1122.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Public Relations major provides a thorough grounding in the skills and knowledge required in the profession of public relations. Areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, account and client management, campaign development and evaluation, and an industry internship. The major focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.


Campus Mode Advice
Parramatta Campus - Victoria Road Internal
Online Online
Sydney City Campus* Internal

*Curriculum delivered through an agreement with another party 


 This major is accredited by the Public Relations Institute of Australia (PRIA)

Major Structure

Students must complete 80 credit points as follows:

Subject Title Credit Points
Level 1
MKTG 1009Public Relations Theory and Practice10
Level 2
COMM 2001Account and Client Management10
COMM 2015Events Management10
MKTG 2012Public Relations: Strategies and Tatics10
Level 3
MKTG 3018Public Relations: Campaigns10
COMM 3018Internship10
MKTG 3022Issues Management and Crisis Communication10
COMM 3054Digital and Social Communication10
Total Credit Points80

Equivalent Subjects

The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.

COMM 3014 Digital Communication, replaced by COMM 3054 Digital and Social Communication

COMM 2011 Communication Strategies, replaced by MKTG 2012 Public Relations: Strategies and Tatics

MKTG 2005 Issues, Risk and Crisis Communication, replaced by MKTG 3022 Issues Management and Crisis Communication

The subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.

COMM 3007 - Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns

Replaced Subjects

The subjects listed below count towards completion of this major for students who passed these subjects in 2023 or earlier. 

COMM 3037 Transmedia Production