Public Relations, Major (0160)
- Western Sydney University Major Code: 0160
Previous Code: M1122.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Public Relations major provides a thorough grounding in the skills and knowledge required in the profession of public relations. Areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, account and client management, campaign development and evaluation, and an industry internship. The major focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Accreditation
This major is accredited by the Public Relations Institute of Australia (PRIA)
Major Structure
Students must complete 80 credit points as follows:
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2015 | Events Management | 10 |
| MKTG 2012 | Public Relations: Strategies and Tatics | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3018 | Internship | 10 |
| MKTG 3022 | Issues Management and Crisis Communication | 10 |
| COMM 3054 | Digital and Social Communication | 10 |
| Total Credit Points | 80 | |
Equivalent Subjects
The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.
COMM 3014 Digital Communication, replaced by COMM 3054 Digital and Social Communication
COMM 2011 Communication Strategies, replaced by MKTG 2012 Public Relations: Strategies and Tatics
MKTG 2005 Issues, Risk and Crisis Communication, replaced by MKTG 3022 Issues Management and Crisis Communication
The subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.
COMM 3007 - Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns
Replaced Subjects
The subjects listed below count towards completion of this major for students who passed these subjects in 2023 or earlier.
COMM 3037 Transmedia Production