Public Relations, Major

  • Western Sydney University Major Code: 0160

Previous Code: M1122.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and may complete an internship placement.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Major Structure

Bachelor of Business Students

Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.

Creative Industries Students

Creative Industries students must complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.

Subject Title Credit Points
MKTG 1009Public Relations Theory and Practice10

Students must complete 80 credit points as follows

Subject Title Credit Points
Level 2
COMM 2001Account and Client Management10
COMM 2011Communication Strategies10
COMM 2015Events Management10
MKTG 2005Issues, Risk and Crisis Communication10
Level 3
MKTG 3018Public Relations: Campaigns10
COMM 3014Digital Communication20
Select one of the following:10
Internship
Transmedia Production
Total Credit Points80

Bachelor of Business Students

Students must complete 80 credit points as follows

Subject Title Credit Points
Level 1
MKTG 1009Public Relations Theory and Practice10
Level 2
COMM 2001Account and Client Management10
COMM 2011Communication Strategies10
COMM 2015Events Management10
MKTG 2005Issues, Risk and Crisis Communication10
Level 3
MKTG 3018Public Relations: Campaigns10
COMM 3014Digital Communication20
Total Credit Points80

Equivalent Alternate Subjects

The alternate subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.

COMM 3007 - Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns