MKTG 3005 Incubator 6: Funding and Start-up

Credit Points 10

Legacy Code 301171

Coordinator Anton Bogdanovych Opens in new window

Description This unit investigates various funding opportunities that might be suitable for your business concept through a number of theoretical topics, such as: possible funding sources including venture capitalists and angel investors, joint venture funding, pitching your ideas. The unit is structured into a number of modules. Further, as activities associated with this unit, students would have to actively seek and secure funding for the start-up.

School Computer, Data & Math Sciences

Discipline Sales And Marketing

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 3 subject

Learning Outcomes

On successful completion of this subject, students should be able to:
  1. Analyse pros and cons of various funding options
  2. Develop a pitch to a possible financier
  3. Apply individual�fs skills and knowledge in a collaborative and effective manner in achieving a common goal in a group setting
  4. Demonstrate effective verbal and written communication skills that appeal to a wide audience
  5. Demonstrate resilience when faced with probable disappointing rejections from financiers

Subject Content

1. Possible funding sources
2. Venture capitalist market
3. Bank loans
4. Self-funding
5. Joint venture funding
6. How to pitch your idea to possible financier


The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Item Length Percent Threshold Individual/Group Task
Report – Detail analysis of possible funding; opportunities identifying various pros and cons associated with each one of them; Group (5 student per group) 1500 words 30 N Group
Presentation – A sales pitch to the possible financiers; Group (5 student per group), marked individually 20 mins 45 N Group
Reflective Report – Detailed analysis of success and failures achieved in seeking funding 1500 words 25 N Individual

Teaching Periods


Parramatta City - Macquarie St


Subject Contact Anton Bogdanovych Opens in new window

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