BUSM 2024 Incubator 2: Start-up Essentials

Credit Points 10

Legacy Code 301206

Coordinator Anton Bogdanovych Opens in new window

Description This subject prepares students to run a lean startup. Lean Start-up techniques are designed to test a business concept, or a hypothesis to create fast-growing businesses. Students learn that the chances of success improve when following the principles of failing fast, customer feedback and continuous learning. Through practical activities students analyse the legal and ethical dilemmas that apply to a start-up (or any) organisation. Upon successful completion of this subject, students would have developed a thorough understanding of developing a startup business using lean startup method, local and international legal and ethical landscape within which modern start-up businesses operate.

School Computer, Data & Math Sciences

Discipline Business Management

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 2 subject

Equivalent Subjects BUSM 2023 - Incubator 2 Legal and Ethical Setting of Entrepreneurship

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Develop a hypothesis for a startup business. 
2. Apply a business model for a startup business using lean start-up tools. 
3. Prepare a business plan for a startup business. 
4. Experiment with rapid prototyping to validate with customers. 
5. Apply communication and collaboration skills to complete tasks in a timely and ethical manner.

Subject Content

  1. Entrepreneurial mindset & lean startup method 
  2. Lean Canvas 
  3. Business Plan Development  
  4. Hypothesis-based approach to ideation 
  5. Rapid Prototyping  
  6. Intellectual Property (IP) Strategy 
  7. Ethical Business Strategy 

Special Requirements

Essential equipment



The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Case Study 800 words 30 N Individual
Case Study Option 1: 1500 words OR Option 2: 7 minutes self-reflection video 40 N Individual
Presentation 10 minutes 30 N Group

Teaching Periods

Spring (2024)

Parramatta City - Macquarie St


Subject Contact Anton Bogdanovych Opens in new window

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