Public Relations, Minor

  • Western Sydney University Minor Code: 0160

Previous Code: SM1122.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Public Relations minor covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The minor focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Minor Structure

Creative Industries students must first complete MKTG 1009 Public Relations Theory and Practice as their Introductory Major subject in order to undertake this minor.

Students must complete 40 credit points, consisting of 20 credit points at level 2 and 20 credit points at level 3 from the following subjects.

Note: Please plan enrolment in minor subjects carefully - subjects at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Program Advisors if they require further information.

Level 2

Subject Title Credit Points
COMM 2001Account and Client Management10
COMM 2011Communication Strategies10
COMM 2015Events Management10
MKTG 2005Issues, Risk and Crisis Communication10

Level 3 

Subject Title Credit Points
MKTG 3018Public Relations: Campaigns10
COMM 3014Digital Communication20

Equivalent Subjects

The subjects listed below count towards completion of this minor for students who passed these subjects in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns