Public Relations, Minor (0160)
- Western Sydney University Minor Code: 0160
Previous Code: SM1122.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Public Relations minor provides a strong foundation in the skills and knowledge required in the profession of public relations. Possible areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, and account and client management. The minor focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Minor Structure
Students must complete 40 credit points consisting of:
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| MKTG 2012 | Public Relations: Strategies and Tatics | 10 |
| Plus 20 credit points from the pool of Level 2/3 subjects listed below: | 20 | |
| Events Management | ||
| Account and Client Management | ||
COMM 3054 | Digital and Social Communication | |
MKTG 3022 | Issues Management and Crisis Communication | |
| Total Credit Points | 40 | |
Equivalent Subjects
The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.
COMM 3014 Digital Communication, replaced by COMM 3054 Digital and Social Communication
COMM 2011 Communication Strategies, replaced by MKTG 2012 Public Relations: Strategies and Tatics
MKTG 2005 Issues, Risk and Crisis Communication, replaced by MKTG 3022 Issues Management and Crisis Communication
The subjects listed below count towards completion of this minor for students who passed these subjects in 2019 or earlier.
COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns