Public Relations, Minor (0160)
- Western Sydney University Minor Code: 0160
Previous Code: SM1122.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Public Relations minor provides a strong foundation in the skills and knowledge required in the profession of public relations. Possible areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, and account and client management. The minor focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Penrith Campus | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Minor Structure
If you commenced in 2024 or later please refer to the Structure 2024 tab for details.
Creative Industries students must first complete MKTG 1009 Public Relations Theory and Practice as their Introductory Major subject in order to undertake this minor.
Students must complete 40 credit points, consisting of 20 credit points at level 2 and 20 credit points at level 3 from the following subjects.
Note: Please plan enrolment in minor subjects carefully - subjects at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Program Advisors if they require further information.
Level 2
| Subject | Title | Credit Points |
|---|---|---|
| COMM 2001 | Account and Client Management | 10 |
| COMM 2011 | Communication Strategies | 10 |
| COMM 2015 | Events Management | 10 |
| MKTG 2005 | Issues, Risk and Crisis Communication | 10 |
Level 3
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
Equivalent Subjects
The alternate subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.
COMM 3007 - Communication Campaigns, replaced by MKTG 3018 Public Relations: Campaigns
Minor Structure
This structure applies to students who commenced in 2024 or later. If you commenced prior to 2024 please refer to the Structure 2023 tab for details.
Students must complete 40 credit points consisting of:
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| MKTG 2012 | Public Relations: Strategies and Tatics | 10 |
| Plus 20 credit points from the pool of Level 2/3 subjects listed below: | 20 | |
| Events Management | ||
| Account and Client Management | ||
COMM 3054 | Digital and Social Communication | |
MKTG 3022 | Issues Management and Crisis Communication | |
| Total Credit Points | 40 | |