Public Relations, Minor (0160)

  • Western Sydney University Minor Code: 0160

Previous Code: SM1122.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Public Relations minor provides a strong foundation in the skills and knowledge required in the profession of public relations. Possible areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, and account and client management. The minor focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.


Campus Mode Advice
Parramatta Campus - Victoria Road Internal
Online Online
Sydney City Campus* Internal

*Curriculum delivered through an agreement with another party 

Minor Structure

Students must complete 40 credit points consisting of: 

Subject Title Credit Points
Level 1
MKTG 1009Public Relations Theory and Practice10
Level 2
MKTG 2012Public Relations: Strategies and Tatics10
Plus 20 credit points from the pool of Level 2/3 subjects listed below:20
Events Management
Account and Client Management
COMM 3054
Digital and Social Communication
MKTG 3022
Issues Management and Crisis Communication
Total Credit Points40

Equivalent Subjects

The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.

COMM 3014 Digital Communication, replaced by COMM 3054 Digital and Social Communication

COMM 2011 Communication Strategies, replaced by MKTG 2012 Public Relations: Strategies and Tatics

MKTG 2005 Issues, Risk and Crisis Communication, replaced by MKTG 3022 Issues Management and Crisis Communication

The subjects listed below count towards completion of this minor for students who passed these subjects in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns