Advertising, Minor (0159)
- Western Sydney University Minor Code: 0159
Previous Code: SM1123.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Advertising minor provides a strong foundation in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, and campaigns. Students will develop the skills they need to succeed in a range of contexts, including campaign development, creative messaging and media planning.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
| Vietnam Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Minor Structure
Students must complete 40 credit points from the pool below. Please note that Level 1 pre-requisites for Level 2/3 subjects may apply.
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 subject | ||
| MKTG 1001 | Advertising: An Introduction | 10 |
| Level 2 subjects | ||
| MKTG 2001 | Advertising: Creative | 10 |
| MKTG 2013 | Adveertising: Strategy | 10 |
| Level 3 subjects | ||
| COMM 3045 | Advertising: Campaigns | 10 |
| COMM 3051 | Advertising: Media | 10 |
| Total Credit Points | 50 | |
Equivalent Subject
The subject listed below counts towards completion of this major for students who passed this subject in 2023 or earlier.
COMM 2006 Advertising: Media, replaced by COMM 3051 Advertising: Media
COMM 2011 Communication Strategies, replaced by MKTG 2013 Advertising: Strategy
The subject listed below counts towards completion of this minor for students who passed this subject in 2019 or earlier.
COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns