Advertising, Minor

  • Western Sydney University Minor Code: 0159

Previous Code: SM1123.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising minor gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The minor offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts, advertising campaigns.

Location

Campus Mode Advice
Parramatta Campus - Victoria Road Internal EnquiriesHCA@westernsydney.edu.au
Penrith Campus Internal EnquiriesHCA@westernsydney.edu.au

Minor Structure

Creative Industries students must first complete MKTG 1001 Advertising: An Introduction as their Introductory Major subject in order to undertake this minor.

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the subjects as follows

Note: Please plan enrolment in minor subjects carefully - subjects at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Program Advisors if they require further information.

Level 2

Subject Title Credit Points
Select 20 credit points of the following:20
Account and Client Management
Advertising: Creative
Advertising: Media
Communication Strategies
Total Credit Points20

Level 3

Subject Title Credit Points
Select 20 credit points of the following:20
Advertising: Campaigns
Digital Communication
Total Credit Points20

Equivalent Alternate Subjects

The subject listed below counts towards completion of this minor for students who passed this subject in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns