Credit Points 10

Legacy Code 200587

Coordinator Marion Cornish Opens in new window

Description This subject explores the nature and essence of strategy and how this is created in various organisational, industry and economic contexts. The complexity of the strategy process, content and context means that there is not one clear position on strategy. The impact of this complexity on managers seeking to develop a strategic thinking capability is examined. The paradoxes and debates in the field of strategy are explored in an effort to understand the concept of sustainable competitive advantage. Students will utilise the theoretical knowledge presented in a dialectical enquiry framework to undertake strategic analysis, and develop a selection of strategic options, for case study scenarios and in a team strategy simulation.

School Business

Discipline Organisation Management

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) BUSM 1038 OR
BUSM 1008 OR
BUSM 1019

Equivalent Subjects LGYC 0040 - Strategic Management

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Explain the impact of key elements of leadership, people and organisational culture in the formulation and implementation of strategy;
2. Apply contrasting theoretical approaches to strategic management;
3. Reflect on the strengths and weaknesses of various approaches to strategic development;
4. Utilise the theoretical knowledge presented to undertake strategic analysis, and develop a selection of strategic planning options, for case study scenarios and a strategy simulation;
5. Formulate strategic planning implementation strategies based on an understanding of sustainable competitive advantage linked to key industry, environmental and organisational constraints.

Subject Content

- strategy process, content and context linked to sustainable competitive advantage
- strategic thinking capability
- strategic formulation and The setting of patterns for action
- strategic change and organisational fit
- The industry context and business level strategy
- organisational context and purpose
- corporate level strategy
- Network level strategy
- strategy in The international context