Advertising Studies, Minor

  • Western Sydney University Minor Code: 0043

Previous Code: SM1125.1

Available to students in other Western Sydney University Programs:  Yes.  Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising Studies minor equips students with skills, knowledge and hands-on experience in preparation for a career in an Advertising Creative or Media Agency. The minor provides the necessary foundation in the general principles and practices of the Advertising industry through project-based learning. Areas of study include advertising research, strategy, creative, media planning and buying, campaigns and client management.

Location

Campus Mode Advice
Online enquiriesHCA@uws.edu.au
Parramatta Campus - Victoria Road Internal enquiriesHCA@uws.edu.au
Penrith Campus Internal enquiriesHCA@uws.edu.au

Minor Structure

Bachelor of Design (Visual Communication) Students

Bachelor of Design (Visual Communication) students must complete 40 credit points as follows.

Subject Title Credit Points
Compulsory Subject
MKTG 1001Advertising: An Introduction10

Select three of the following Level 2 and 3 subjects

Level 2

Subject Title Credit Points
COMM 2001Account and Client Management10
COMM 2006Advertising: Media10
MKTG 2001Advertising: Creative10
COMM 2011Communication Strategies10

Level 3

Subject Title Credit Points
COMM 3045Advertising: Campaigns10
COMM 3014Digital Communication20

All Other Students

Students must complete 40 credit points as follows.

Subject Title Credit Points
COMM 2001Account and Client Management10
MKTG 1001Advertising: An Introduction10
MKTG 2001Advertising: Creative10
COMM 2006Advertising: Media10
Total Credit Points40

NOTE: Some of the pool subjects have pre-requisite requirements. Students should check the details of each subject prior to making their selection, and seek Program Advice if they are unsure which subjects to choose.

Equivalent Alternate Subjects

The subject listed below counts towards completion of this minor for students who passed this subject in 2019 or earlier.

COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns