Legacy Code 200730

Coordinator Farid Ahmed Opens in new window

Student Contribution Band

Check your fees via the Fees page.

Restrictions

Students must be enrolled in a postgraduate program.

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Develop as an autonomous learner and independent thinker able to crtically evaluate marketing issues.
2. Apply critical marketing theory to contempory marketing problems/issues
3. Assess the impact of current and future trends on the role and implementation of international marketing strategies
4. Predict trends and provide marketing strategies for the future using scenario planning techniques

Subject Content

- this subject will deal with a wide range of contemporary marketing issues using a critical framework. The subject content will vary from semester to semester but will included issues such as:
- Dealing with Complexity, and environmental turbulence
- Trends: A call for Environmental Friendly Products; Growing Influence of Religion on Business Strategies; Impact of Technology; Climate Change
- implications of changing economies
- sustainability
- corporate social responsibility