Credit Points 10

Legacy Code 201086

Coordinator Michael Lwin Opens in new window

Description The evolving role of digital technologies and digital media has changed how marketers effectively manage a communication campaign in the digital age. This subject offers insights into marketing communication strategies that can effectively reach tech savvy audiences. The principles taught in this subject will provide a strong understanding of the communication process and help utilise the marketing communications mix (advertising, sales promotions, personal selling, sponsorship marketing, public relations, and direct marketing) more effectively. Students completing this subject will be able to build and manage marketing and digital communication campaigns.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) MKTG 1006

Equivalent Subjects MKTG 2006 - Marketing Communications

Assumed Knowledge

Students should have foundation knowledge in marketing principles and customer experience.

Learning Outcomes

Subject Content

• Chitty, W, Luck, E, Barker, N & Valos, M, Integrated marketing communications, 4th Asia Pacific edn, Cengage Learning Australia. [Or latest edition]