Credit Points 10

Legacy Code 200592

Coordinator Daniel Townsend Opens in new window

Description From 2022 this subject replaced by MKTG 2011 Customer Insights. Marketing Research provides a comprehensive appreciation of the methods, uses and limitations of contemporary marketing research. The emphasis is on a conceptual understanding of research method. Students gain exposure to concepts such as research design, information collection, data processing and analysis, and results communication involving qualitative and quantitative techniques.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your fees via the Fees page.

Level Undergraduate Level 2 subject

Pre-requisite(s) MATH 1030 AND
MKTG 1006

Equivalent Subjects LGYA 4334 - Fundamentals of Marketing Research

Assumed Knowledge

Basic principles of marketing, consumer behaviour and statistics.