DESN 0002 The Design Process (WSTC Prep)

Credit Points 10

Legacy Code 700197

Coordinator Ben Fletcher Opens in new window

Description The Design Process introduces the elements and principles of design as well as design processes and methods required to explore and creatively apply the design process. The Design Process focuses on the skills and concepts that contribute to interpreting and responding to design briefs, as well as researching, developing and presenting innovative design solutions. The core of any design process is the design brief. The Design Process acknowledges the importance of this and how it informs relationships between the client, designer and specialists engaged to develop the design process. The subject addresses the purpose, sequence, major stages and application of the design process to synthesise solutions relevant to the design industry.

School Western Sydney The College

Discipline Graphic Arts and Design Studies

Student Contribution Band HECS Band 2 10cp

Check your fees via the Fees page.

Level Undergraduate Level 0 Preparatory subject

Restrictions Students must be enrolled at Western Sydney University, The College.

Assumed Knowledge

Basic written English skills.

Learning Outcomes

On successful completion of this subject, students should be able to:

implement a design process, including research, idea generation, prototyping and reflection, when responding to a brief
interpret the requirements of a design brief, the client, and a clearly defined audience and apply these to design work
use and apply specific research skills to collect ideas, information and resources relevant to the brief for inspiration, investigation, analysis and interpretation
develop the brief by identifying the client, their communication need/s, the purpose and context of the visual communication, the target audience and any constraints that affect the nature of the solution
explore a variety of design ideas that draw on the research and are appropriate to the brief
develop the concepts by selecting the preferred ideas and applying a range of methods, materials, media, design elements, design principles and presentation formats to create visual communications that address the brief
modify the design in response to feedback, reflection and evaluation against the brief
present and store work in a format which takes account of the need for professional presentation and potential need for samples in future work
select appropriate materials, tools and equipment required for the production of design samples in accordance with the brief
interpret and communicate the requirements of a design brief with the client, analyse their communication needs, the purpose of the visual communication and apply these to the design work

Subject Content

1. Stages of the design process
2. The design brief
3. Writing a design proposal
4. Research methods
5. Idea generation
6. Concept development
7. Evaluation, feedback and refinement
8. Creating and delivering an effective presentation
1. Stages of the design process
2. The design brief
3. Writing a design proposal
4. Research methods
5. Idea generation
6. Concept development
7. Evaluation, feedback and refinement
8. Creating and delivering an effective presentation

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type	Length	Percent	Threshold	Individual/Group Task	Mandatory
Log/Workbook	Equivalent to 600 words plus visual elements	10	N	Individual	N
Case Study	1000 words	10	N	Individual	N
Report	Equivalent to 600 words plus visual elements	15	N	Group	N
Applied Project	Equivalent to 1000 words plus visual elements	20	N	Group	N
Portfolio	Equivalent to 1500 words plus visual elements	45	Y	Individual	Y