Public Relations, Major (0160)
- Western Sydney University Major Code: 0160
Previous Code: M1122.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Public Relations major provides a thorough grounding in the skills and knowledge required in the profession of public relations. Areas of study include strategies and tactics, event management, issues and crisis management, digital and social communication, account and client management, campaign development and evaluation, and an industry internship. The major focuses on the role of the public relations practitioner (both in-house and consultancy) and provides a theoretical framework of the industry. Students engage with both theory and practical projects, and engage with industry throughout the program.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Penrith Campus | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Accreditation
This major is accredited by Communication and Public Relations Australia (CPRA), formerly the Public Relations Institute of Australia (PRIA).
Major Structure Current
This structure applies to students who commenced in 2024 or later. If you commenced prior to 2024 please refer to the Structure 2023 tab for details.
Students must complete 80 credit points as follows:
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2015 | Strategic Event Promotion | 10 |
| MKTG 2012 | Public Relations: Strategies and Tactics | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3018 | Internship | 10 |
| MKTG 3022 | Issues Management and Crisis Communication | 10 |
| COMM 3054 | Digital and Social Communication | 10 |
| Total Credit Points | 80 | |
Major Structure 2023
If you commenced in 2024 or later please refer to the Structure 2024 tab for details.
Bachelor of Business Students
Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.
Creative Industries Students
Creative Industries students must complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1009 | Public Relations Theory and Practice | 10 |
Students must complete 80 credit points as follow
| Subject | Title | Credit Points |
|---|---|---|
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2011 | Communication Strategies | 10 |
| COMM 2015 | Strategic Event Promotion | 10 |
| MKTG 2005 | Issues, Risk and Crisis Communication | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Select one of the following: | 10 | |
| Internship | ||
| Transmedia Production | ||
| Total Credit Points | 80 | |
Bachelor of Business Students
Students must complete 80 credit points as follows
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2011 | Communication Strategies | 10 |
| COMM 2015 | Strategic Event Promotion | 10 |
| MKTG 2005 | Issues, Risk and Crisis Communication | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Total Credit Points | 80 | |
Equivalent Alternate Subjects
The alternate subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.
COMM 3007 - Communication Campaigns, replaced by MKTG 3018 Public Relations: Campaigns