Advertising, Minor (0159)
- Western Sydney University Minor Code: 0159
Previous Code: SM1123.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Advertising minor provides a strong foundation in current advertising practice, exposing students to authentic agency experiences and sharpening their skills as communicators and persuaders. Areas of study include advertising strategy, media, copywriting and design, and campaigns. Students will develop the skills they need to succeed in a range of contexts, including campaign development, creative messaging and media planning.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Penrith Campus | Internal | EnquiriesHCA@westernsydney.edu.au |
| Online | Online | EnquiriesHCA@westernsydney.edu.au |
| Sydney City Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
| Vietnam Campus* | Internal | EnquiriesHCA@westernsydney.edu.au |
*Curriculum delivered through an agreement with another party
Minor Structure Current
This structure applies to students who commenced in 2024 or later. If you commenced prior to 2024 please refer to the Structure 2023 tab for details
Students must complete 40 credit points from the pool below. Please note that Level 1 pre-requisites for Level 2/3 subjects may apply.
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 subject | ||
| Advertising: An Introduction | ||
| Level 2 subjects | ||
| Advertising: Creative | ||
| Advertising: Strategy | ||
| Level 3 subjects | ||
| Advertising: Campaigns | ||
COMM 3051 | Advertising: Media | |
| Total Credit Points | 40 | |
Minor Structure 2023
If you commenced in 2024 or later please refer to the Structure Current tab for details.
Creative Industries students must first complete MKTG 1001 Advertising: An Introduction as their Introductory Major subject in order to undertake this minor.
Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the subjects as follows
Note: Please plan enrolment in minor subjects carefully - subjects at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Program Advisors if they require further information.
Level 2
| Subject | Title | Credit Points |
|---|---|---|
| Select 20 credit points of the following: | 20 | |
| Account and Client Management | ||
| Advertising: Creative | ||
| Advertising: Media | ||
| Communication Strategies | ||
| Total Credit Points | 20 | |
Level 3
| Subject | Title | Credit Points |
|---|---|---|
| Select 20 credit points of the following: | 20 | |
| Advertising: Campaigns | ||
| Digital Communication | ||
| Total Credit Points | 20 | |
Equivalent Subject
The subject listed below counts towards completion of this minor for students who passed this subject in 2019 or earlier.
COMM 3007 Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns