Credit Points 10

Legacy Code 301165

Coordinator Anton Bogdanovych Opens in new window

Description From time to time we hear stories about successful multi-million (or billion) dollar companies that started in a suburban garage. Is it that simple? The heart of the success of entrepreneurship is innovation and creativity. This subject explores the ways innovative ideas for a product or service can be turned into a successful start-up business. As such, this subject will cover topics including, but not limited to: factors essential for being able to initiate a creative idea, what is innovation, stages of developing a conceptual idea. The subject will be delivered through a number of modules. As an integral part of the subject, students are expected to engage and work in "start-up co-working space" on a regular basis. At the successful completion of this subject, students would have some possible start-up options that could be further explored into creating that multi-million (or billion) dollar company.

School Computer, Data & Math Sciences

Discipline Project Management

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 2 subject

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Identify the key drivers behind innovation and creativity
2. Identify commercialisation opportunities out of innovation
3. Utilise a creative process to develop a product concept
4. Explain the importance of applying a suitable model for the start up
5. Unpack innovative business models and business strategies
6. Demonstrate effective verbal and written communication skills that appeal to a wide audience
7. Apply individual�fs skills and knowledge in a collaborative and effective manner in achieving a common goal in a group setting

Subject Content

Creativity and design thinking
The relationship between creativity and entrepreneurship
Innovation and creative process.
Commercialisation, understanding the market & identifying emerging opportunities
Environmental, political, cultural, financial, and organisational forces behind innovation.
Creative principles behind new venture creation.
Models for entrepreneurship
Innovative business models and business strategies