From 2022 this subject replaced by MKTG 3021 Strategic Brand Management. Brand and Product Management focuses on the role brands and products play in the planning and execution of marketing strategies. Aspects of brand and product management include the building, implementation and maintenance of brands within a range of different contexts are covered in this subject. Students will develop a critical view of the inherent challenges firms encounter in creating and maintaining brands from a marketing perspective. This subject uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.