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This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

MKTG 1001 Advertising: An Introduction

MKTG 1001  Advertising: An Introduction  (10 Credit Points)  
Subject Details  Legacy Code: 100706  

In this subject students gain a grounding in the key areas of advertising and the steps in the advertising process, viz. research, strategy, creative (copywriting & art direction), production, account service, media planning and marketing communication. Students are also introduced to the issues surrounding advertising and its role in society.

Level: Undergraduate Level 1 subject  
Equivalent Subjects: LGYA 0210 - Advertising and Society LGYA 0580- Introduction to Advertising MKTG 1002 - Advertising An Introduction (WSTC)  
Restrictions: Please see the Subject Details page for any restrictions for this subject  

MKTG 1001 Advertising: An Introduction

https://hbook.westernsydney.edu.au/subject-details/mktg1001/

MKTG 1001 Advertising: An Introduction 100706

Advertising, Minor (0159)

https://hbook.westernsydney.edu.au/majors-minors/advertising-minor/

...Structure Creative Industries students must first complete MKTG 1001 Advertising: An Introduction as their Introductory...