Credit Points 10

Coordinator Willem Coetzee Opens in new window

Description This subject explores the complexities of planning and managing major festivals and events. Students will gain an appreciation of the benefits festivals and events can provide for communities and visitor economies, as well as the challenges and risks they present. The subject will also cover a variety of other aspects, including: marketing, branding, sustainability, place-making, access, equity and security/policing. Students will be encouraged to attend events and festivals over the course of the semester, and experts will be invited to provide ‘real-world’ case-studies. The major assessment allows students to draw on the knowledge and skills they are developing to propose their own major festival/event.

School Social Sciences

Discipline Tourism

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 3 subject

Restrictions

Successful completion of 80 credit points of study.

Learning Outcomes

1. Analyse the role of festivals and events, including their relationship to tourism.
2. Evaluate the benefits and challenges that festivals and events present to communities and visitor economies.
3. Critically appraise festival and event practices.
4. Work individually and in teams to present their ideas orally and in written forms.
5. Propose festivals and/or events to an expert audience.

Subject Content

• The purpose of festivals and events.
• Strategies for planning and managing major festivals and events.
• The role of festivals and events in the visitor economy.
• The challenges and risks of festivals and events.
• Festival and event marketing, branding, sustainability, place-making, access, equity and security and policing.
• NSW and Australian festival and event organiser expert perspectives.
• Developing major festival and event proposals.
• Pitching a major festival/event.