MKTG 7008 Creating Markets
Credit Points 10
Legacy Code 200732
Coordinator Minas Poulos Opens in new window
Description Understanding markets is central to the effective management of the marketing system. This subject is designed to provide a framework for exploring well-established, current, and emerging topics in consumer and organisational buyer behaviour. An applied approach is used to explore how buyers (from different organisational, social and culturally diverse backgrounds) behave and how strategic marketing efforts can be adapted to create value in different markets.
School Business
Discipline Marketing
Student Contribution Band HECS Band 4 10cp
Level Postgraduate Coursework Level 7 subject
Equivalent Subjects LGYA 8734 - Buyer Behaviour
Restrictions
Students must be enrolled in a postgraduate program.
Teaching Periods