MKTG 7008 Creating Markets

This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Credit Points 10

Legacy Code 200732

Coordinator Minas Poulos Opens in new window

Description Understanding markets is central to the effective management of the marketing system. This subject is designed to provide a framework for exploring well-established, current, and emerging topics in consumer and organisational buyer behaviour. An applied approach is used to explore how buyers (from different organisational, social and culturally diverse backgrounds) behave and how strategic marketing efforts can be adapted to create value in different markets.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Level Postgraduate Coursework Level 7 subject

Equivalent Subjects LGYA 8734 - Buyer Behaviour

Restrictions

Students must be enrolled in a postgraduate program.

Teaching Periods