Credit Points 10

Legacy Code 200090

Coordinator Karina Wardle Opens in new window

Description Given the service-based nature of modern economies, business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. Therefore, increasingly, knowledge and skills in the field of marketing of services are required by personnel operating across various industries and in a range of roles. The subject aims to: expose students to relevant theory and practice in the field of services marketing; develop participants into more complete marketers capable of operating in service marketing environments.

School Business

Discipline Marketing

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 3 subject

Pre-requisite(s) MKTG 1006

Equivalent Subjects BUSM 2040 - The Service Enterprise

Assumed Knowledge

An advanced understanding of marketing theory and practice.

• Zeithaml, VA, Bitner, MJ & Gremler, DD 2013, Services marketing: integrating customer focus across the firm, 6th edn, McGraw-Hill Irwin, New York.