MKTG 3007 International Marketing
Credit Points 10
Legacy Code 200094
Coordinator Daniel Townsend Opens in new window
Description Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. On completion of this subject students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.
School Business
Discipline Marketing
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 3 subject
Pre-requisite(s) MKTG 1006 OR
BUSM 1015
Restrictions
Note that only students enrolled at WSU Online or Sydney City Campus may register in the WSU Online or Sydney City Campus subjects offered at those locations.
Assumed Knowledge
Students should have a good understanding of marketing research, brand management and the foundations of economics.
Learning Outcomes
On successful completion of this subject, students should be able to:
- Analyse elements of the international environment and their inter-relationships and understand their relevance to international marketing strategies;
- Identify international marketing opportunities and threats;
- Demonstrate how international marketing is practised by international companies;
- Apply sound operational knowledge of international marketing processes to international business activities.
Subject Content
- introduction to international Marketing
- The international economic and financial environment
- The international political and legal environment
- The cultural and social environment of international business
- Researching international markets
- international market entry
- Modifying products for overseas
- effective Distribution overseas
- international Marketing promotion
- international pricing
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Report | 1,800 words and 3 minute individual presentation | 55 | N | Individual |
| Intra-session Exam | 1 hour (marked online) | 20 | N | Individual |
| Report | 800 words | 25 | N | Individual |
Summer
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Applied Project | 1,500 words and 3 minute individual presentation | 55 | N | Individual |
| Intra-session Exam | 45 minutes | 20 | N | Individual |
| Report | 600 words | 25 | N | Individual |
Sydney City Quarters
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Applied Project | 1,800 words and 3 minute individual video | 55 | N | Individual |
| Intra-session Exam | 1 hour (marked online) | 20 | N | Individual |
| Report | 800 words | 25 | N | Individual |
Vietnam Sessions
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Applied Project | 1,800 words and a 3 minute individual video | 55 | N | Individual |
| Intra-session Exam | 1 hour (marked online) | 20 | N | Individual |
| Report | 800 words | 25 | N | Individual |
WSU Online Trimesters
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Type | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Report | 1,800 words and 3 minute individual video | 55 | N | Individual |
| Intra-session Exam | 1 hour (marked online) | 20 | N | Individual |
| Report | 800 words | 25 | N | Individual |
Prescribed Texts
- Czinkota, M, Ronkainen, I, Sutton-Brady, C, Stegemann, N & Beal, T 2014, International marketing, Asia-Pacific edition, Cengage. [latest edition]
Teaching Periods
Summer A (2022)
Online
Online
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
Day
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
Autumn (2022)
Online
Online
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
Day
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
WSU Online TRI-1 (2022)
Wsu Online
Online
Subject Contact Matthew Kelly Opens in new window
View timetable Opens in new window
UEH-Session 1 (2022)
Vietnam
Day
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 2 (2022)
Sydney City
Day
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
UEH-Session 2 (2022)
Vietnam
Day
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
WSU Online TRI-3 (2022)
Wsu Online
Online
Subject Contact Lisa Rohanek Opens in new window
View timetable Opens in new window
UEH-Session 3 (2022)
Vietnam
Day
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
Summer (2022)
Online
Online
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Vietnam Session 1 (2023)
Vietnam
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
WSU Online TRI-1 (2023)
Wsu Online
On-site
Subject Contact Matthew Kelly Opens in new window
View timetable Opens in new window
Autumn (2023)
Online
Online
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
Parramatta City - Macquarie St
On-site
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
Sydney City Campus - Term 1 (2023)
Sydney City
On-site
Subject Contact Daniel Townsend Opens in new window
View timetable Opens in new window
Vietnam Session 2 (2023)
Vietnam
On-site
Subject Contact Nicole Stegemann Opens in new window
View timetable Opens in new window
WSU Online TRI-3 (2023)
Wsu Online
Online
Subject Contact Matthew Kelly Opens in new window
View timetable Opens in new window
Summer (2023)
Online
Online
Subject Contact Daniel Townsend Opens in new window