On successful completion of this subject, students should be able to:

1. Critically analyse and evaluate key characteristics of strong personal brands.
2. Apply research and communication skills to develop an authentic personal brand.
3. Craft a communications plan to present a clear and consistent message, both online and offline.
4. Create the personal brand components which best demonstrate your brand in your field.
5. Learn how to evaluate and evolve a personal brand over time.

Module 1: Introduction to personal branding
This module introduces the concept of personal branding, and explores its importance in the workplace of the future. We examine strong personal brands in a range of industries, and explore the differences in how those individuals achieve impact.
Module 2: Wayfinding
This module encourages students to explore their goals, beliefs and values concerning work, life and career. Students work through a series of exercises to ideate their future, clarifying what makes them feel fulfilled, engaged and empowered. This is an essential stage in working towards creating an authentic personal brand.
Module 3: Prototyping your brand
This module presents students with ways to create a prototype of their personal brand. Prototyping is an integral part of design thinking, and students will be encouraged to gather information and ?etry out?f a version of a potentially interesting future. Students will collaborate with external mentors in this module.
Module 4: Communicating your brand
This module focuses on the most effective online and offline channels in which to develop a visible presence (for example, websites, blogs, podcasts, social networks, events, presentations). Students will l