COMM 2001 Account and Client Management
Credit Points 10
Legacy Code 101941
Coordinator Kristen Marshall Opens in new window
Description Effectively managing a client or an ‘account’ requires a special combination of skills. In this subject, you’ll learn the basic principles of account management and how to nurture and foster an environment of trust, respect and partnership. Working on an applied project, you’ll explore best practice in ‘hard skills’: understanding clients’ objectives, developing a strategy, managing a project, preparing and holding effective meetings, writing WIPs (work in progress) and contact reports, and working toward specific financial/success metrics. Just as important to your success in client-facing roles are ‘soft skills’. You’ll learn how to be more proactive, overcome procrastination, manage ‘challenging’ personalities, develop a network, adapt to cross-cultural differences, and present well. Both hard and soft skills are critical to the success of your project, your role as client liaison, and importantly, your career.
School Humanities & Comm Arts
Discipline Communication And Media Studies
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 2 subject
Pre-requisite(s) -
Equivalent Subjects COMM 2044 - Writing for the Professions
Restrictions
Successful completion of 80 credit points in currently enrolled program.
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
Type | Length | Percent | Threshold | Individual/Group Task |
---|---|---|---|---|
Quiz | 10 x 10 multiple choice questions | 20 | N | Individual |
Professional Task | 1,000 words | 30 | N | Individual |
Applied Project | 1,000 word document, 2 videos, group presentation 10 minutes | 40 | N | Group |
Short Answer | 5 questions | 10 | N | Individual |
Prescribed Texts
- Solomon, R. (2008). The Art of Client Service. New York, USA: Kaplan Publishing.
Teaching Periods