COMM 2001 Account and Client Management

This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Credit Points 10

Legacy Code 101941

Coordinator Kristen Marshall Opens in new window

Description Effectively managing a client or an ‘account’ requires a special combination of skills. In this subject, you’ll learn the basic principles of account management and how to nurture and foster an environment of trust, respect and partnership. Working on an applied project, you’ll explore best practice in ‘hard skills’: understanding clients’ objectives, developing a strategy, managing a project, preparing and holding effective meetings, writing WIPs (work in progress) and contact reports, and working toward specific financial/success metrics. Just as important to your success in client-facing roles are ‘soft skills’. You’ll learn how to be more proactive, overcome procrastination, manage ‘challenging’ personalities, develop a network, adapt to cross-cultural differences, and present well. Both hard and soft skills are critical to the success of your project, your role as client liaison, and importantly, your career.

School Humanities & Comm Arts

Discipline Communication And Media Studies

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 2 subject

Pre-requisite(s) -

Equivalent Subjects COMM 2044 - Writing for the Professions

Restrictions

Successful completion of 80 credit points in currently enrolled program.

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Quiz 10 x 10 multiple choice questions 20 N Individual
Professional Task 1,000 words 30 N Individual
Applied Project 1,000 word document, 2 videos, group presentation 10 minutes 40 N Group
Short Answer 5 questions 10 N Individual

Prescribed Texts

  • Solomon, R. (2008). The Art of Client Service. New York, USA: Kaplan Publishing.

Teaching Periods