Credit Points 10

Legacy Code 200971

Coordinator Laurel Jackson Opens in new window

Description This is a 20 credit point subject over two Quarters, 20 weeks in total, 10 credit points in each Quarter. Developing start-ups and rejuvenating existing businesses are essential for industry and regional development and regeneration. This subject integrates knowledge from the Master of Business Administration (MBA) Program into frameworks for students to experience developing an idea into prototype products and services and start-up businesses.

School Business

Discipline Business Management

Student Contribution Band HECS Band 4 10cp

Level Postgraduate Coursework Level 7 subject

Restrictions

Students must be enrolled in program 2761 Master of Business Administration, 3698 Master of Information and Communications Technology (Advanced) or 3699 Master of Information and Communications Technology and must obtain permission to enrol in this subject. Students must have successfully completed all core subjects plus 40 credit points of major subjects (i.e. a total of 80 credit points).

Assumed Knowledge

Understanding of the business environment and organisational structures, business communications skills, business strategy, as well as substantial knowledge in the discipline.

Learning Outcomes

On successful completion of this subject, students should be able to:

1. Design a start-up business.
2. Generate a prototype from an idea by using a development framework.
3. Develop a plan for creating a new business.
4. Identify emerging trends and issues associated with business and regional business development and regeneration.

Subject Content

Frameworks and approaches for developing start-ups.
Ideation.
Developing product/service prototypes.
Developing business models.
Financing new ventures.
Road-mapping.
Completing and pitching the business plan.
Beyond the start-up phase.