BUSM 2048 Sports Marketing
Credit Points 10
Coordinator Jess Richards Opens in new window
Description Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. Students in this subject will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations.
School Business
Discipline Business and Management, Not Elsewhere Classified.
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 2 subject
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
Type | Length | Percent | Threshold | Individual/Group Task |
---|---|---|---|---|
Critical Review | 1000 words equivalency | 30 | N | Individual |
Portfolio | 2500 words equivalency | 50 | N | Individual |
Quiz | 20 minutes (per Quiz) | 20 | N | Individual |
Teaching Periods