BUSM 1006 Enterprise Innovation and Markets

This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Credit Points 10

Legacy Code 200911

Coordinator Neeru Sharma Opens in new window

Description Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership, the implications of marketing and economics on market structure together with managing innovation. Building on the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their subsequent study of specialist areas. The subject also aims to develop students' communication skills by working in teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced subjects of the degree.

School Business

Discipline Business Management

Student Contribution Band HECS Band 4 10cp

Check your HECS Band contribution amount via the Fees page.

Level Undergraduate Level 1 subject

Learning Outcomes

On successful completion of this subject, students should be able to:

  1. Explain contemporary enterprise practices in the marketplace;
  2. Evaluate the competitive position of an enterprise in range of business contexts;
  3. Examine the economic challenges facing contemporary enterprises;
  4. Compare options for assessing business opportunities and innovative practice;
  5. Critically analyse innovation in different enterprises.

Subject Content

- dimensions of innovation
- Linking creativity, innovation and Entrepreneurship
- The Marketing environment and Marketing mix
- identifying customers ? segmentation, targeting and positioning
- economics, demand and Supply
- economic decisions and perfect Competition
- Imperfect Competition and Monopoly
- entrepreneurs and business markets
- The entrepreneurial process

Assessment

The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.

Type Length Percent Threshold Individual/Group Task
Portfolio 1,000 words equivalency 30 N Individual
Report 3,500 words 30 N Group
Final Exam 2 hours 40 N Individual

Prescribed Texts

  • Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2018, 200911 Enterprise innovation and markets, 5th edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
  • Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) 2016, 200911 Enterprise Innovation and Markets, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.

Teaching Periods

Autumn (2022)

Bankstown

Day

Subject Contact Neeru Sharma Opens in new window

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Campbelltown

Day

Subject Contact Neeru Sharma Opens in new window

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Online

Online

Subject Contact Neeru Sharma Opens in new window

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Parramatta City - Macquarie St

Evening

Subject Contact Neeru Sharma Opens in new window

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Day

Subject Contact Neeru Sharma Opens in new window

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WSU Online TRI-1 (2022)

Wsu Online

Online

Subject Contact Karen Harvey Opens in new window

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Sydney City Campus - Term 1 (2022)

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

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UEH-Session 1 (2022)

Vietnam

Day

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

UEH-Session 2 (2022)

Vietnam

Day

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Spring (2022)

Bankstown

Day

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Campbelltown

Day

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Online

Online

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Parramatta City - Macquarie St

Evening

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Day

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

WSU Online TRI-3 (2022)

Wsu Online

Online

Subject Contact Lisa Rohanek Opens in new window

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Sydney City Campus - Term 3 (2022)

Sydney City

Day

Subject Contact Daniel Townsend Opens in new window

View timetable Opens in new window

UEH-Session 3 (2022)

Vietnam

Day

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Vietnam Session 1 (2023)

Vietnam

On-site

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Autumn (2023)

Bankstown City

On-site

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Campbelltown

On-site

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Online

Online

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Parramatta City - Macquarie St

On-site

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Vietnam Session 2 (2023)

Vietnam

On-site

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

WSU Online TRI-2 (2023)

Wsu Online

Online

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Sydney City Campus - Term 2 (2023)

Sydney City

On-site

Subject Contact Daniel Townsend Opens in new window

View timetable Opens in new window

Spring (2023)

Bankstown City

On-site

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Campbelltown

On-site

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Online

Online

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Parramatta City - Macquarie St

On-site

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Parramatta External

Online

Subject Contact Neeru Sharma Opens in new window

View timetable Opens in new window

Vietnam Session 3 (2023)

Vietnam

On-site

Subject Contact Karen Walsh Opens in new window

View timetable Opens in new window

Sydney City Campus - Term 3 (2023)

Sydney City

On-site

Subject Contact Daniel Townsend Opens in new window

View timetable Opens in new window

Structures that include subject