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This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

MKTG 1002 Advertising: An Introduction (WSTC)

MKTG 1002  Advertising: An Introduction (WSTC)  (10 Credit Points)  
Subject Details  Legacy Code: 700088  

In this subject students gain a grounding in the key areas of advertising and the key steps in the advertising process, viz. research, strategy, creative (copywriting & art direction), media planning and marketing communication. Students are also introduced to the issues surrounding advertising and its role in society.

Level: Undergraduate Level 1 subject  
Co-requisite(s): Students enrolled in the combined DiplomaBachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year 2 units  
Equivalent Subjects: MKTG 1001 - Advertising An Introduction  
Restrictions: Please see the Subject Details page for any restrictions for this subject  

MKTG 1002 Advertising: An Introduction (WSTC)

https://hbook.westernsydney.edu.au/subject-details/mktg1002/

MKTG 1002 Advertising: An Introduction (WSTC) 700088