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BUSM 1031 The World of Sport Business
The World of Sport Business provides students with an entry to sport and its professional organisation and management. Sport organisations are uniquely situated within fluid and emergent social, cultural and political environments and necessitate unique/different managerial approaches which students begin to critically explore. Students will engage with key issues shaping the domestic and international sport management field including, but not limited to, sport professionalisation and commodification, globalisation and sport for development. Students will be introduced to sport governance and leadership theories, sport and its management as a context for ethical analysis, and approaches to sport marketing and promotions in the contemporary sport business context.
BUSM 1031 The World of Sport Business
https://hbook.westernsydney.edu.au/subject-details/busm1031/
BUSM 1031 The World of Sport Business 201000