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BUSM 1031 The World of Sport Business

BUSM 1031  The World of Sport Business  (10 Credit Points)  
Subject Details  Legacy Code: 201000  

The World of Sport Business provides students with an entry to sport and its professional organisation and management. Sport organisations are uniquely situated within fluid and emergent social, cultural and political environments and necessitate unique/different managerial approaches which students begin to critically explore. Students will engage with key issues shaping the domestic and international sport management field including, but not limited to, sport professionalisation and commodification, globalisation and sport for development. Students will be introduced to sport governance and leadership theories, sport and its management as a context for ethical analysis, and approaches to sport marketing and promotions in the contemporary sport business context.

Level: Undergraduate Level 1 subject  
Equivalent Subjects: BUSM 1032 - The World of Sport Management  
Restrictions: Please see the Subject Details page for any restrictions for this subject