Public Relations, Major (0160)
- Western Sydney University Major Code: 0160
Previous Code: M1122.1
Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.
The Public Relations major covers the skills and knowledge required in the profession of public relations, including event management, issues and crisis management and campaign development. The major focuses on the role of the public relations practitioner or adviser and provides a theoretical framework of the industry. Students engage with both theory and practical projects and may complete an internship placement.
Location
| Campus | Mode | Advice |
|---|---|---|
| Parramatta Campus - Victoria Road | Internal | EnquiriesHCA@westernsydney.edu.au |
| Penrith Campus | Internal | EnquiriesHCA@westernsydney.edu.au |
Major Structure
Bachelor of Business Students
Bachelor of Business students must complete the structure under the heading for Bachelor of Business below.
Creative Industries Students
Creative Industries students must complete their Introduction to major subject, as part of the core requirements of the program, prior to enrolling in this major.
| Subject | Title | Credit Points |
|---|---|---|
| MKTG 1009 | Public Relations Theory and Practice | 10 |
Students must complete 80 credit points as follows
| Subject | Title | Credit Points |
|---|---|---|
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2011 | Communication Strategies | 10 |
| COMM 2015 | Events Management | 10 |
| MKTG 2005 | Issues, Risk and Crisis Communication | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Select one of the following: | 10 | |
| Internship | ||
| Transmedia Production | ||
| Total Credit Points | 80 | |
Bachelor of Business Students
Students must complete 80 credit points as follows
| Subject | Title | Credit Points |
|---|---|---|
| Level 1 | ||
| MKTG 1009 | Public Relations Theory and Practice | 10 |
| Level 2 | ||
| COMM 2001 | Account and Client Management | 10 |
| COMM 2011 | Communication Strategies | 10 |
| COMM 2015 | Events Management | 10 |
| MKTG 2005 | Issues, Risk and Crisis Communication | 10 |
| Level 3 | ||
| MKTG 3018 | Public Relations: Campaigns | 10 |
| COMM 3014 | Digital Communication | 20 |
| Total Credit Points | 80 | |
Equivalent Alternate Subjects
The alternate subject listed below counts towards completion of this program for students who passed this subject in 2019 or earlier.
COMM 3007 - Communication Campaigns, replaced by COMM 3045 Advertising: Campaigns