Advertising, Minor (0159)

This is an archived copy of the 2022-2023 catalog. To access the most recent version of the catalog, please visit https://hbook.westernsydney.edu.au.

Western Sydney University Minor Code: 0159

Previous Code: SM1123.1

Available to students in other Western Sydney University Programs: Yes. Check that your program has the available credit points required to complete the subjects in this field of study. Any requisite requirements must also be met. Consult your Program Advisor for further advice.

The Advertising minor gives students a thorough grounding in general principles of communication as well as practical skills in advertising through project-based learning. The minor offers a balance of advertising theory and practice and focuses on real, project-based outcomes. Areas of study include advertising strategy, advertising creative and art direction, client and account management, digital media contexts, advertising campaigns.

Location

Location (Specialisation)
Campus	Mode	Advice
Parramatta Campus - Victoria Road	Internal	EnquiriesHCA@westernsydney.edu.au
Penrith Campus	Internal	EnquiriesHCA@westernsydney.edu.au

Minor Structure

Creative Industries students must first complete MKTG 1001 Advertising: An Introduction as their Introductory Major subject in order to undertake this minor.

Students must complete 40 credit points consisting of 20 credit points at Level 2 and 20 credit points at Level 3 from the subjects as follows

Note: Please plan enrolment in minor subjects carefully - subjects at Level 2 and Level 3 may have pre-requisites. Students should consult their Academic Program Advisors if they require further information.

Level 2

Subject List
Subject	Title	Credit Points
Select 20 credit points of the following:		20
COMM 2001	Account and Client Management
MKTG 2001	Advertising: Creative
COMM 2006	Advertising: Media
COMM 2011	Communication Strategies
Total Credit Points		20