MKTG 2002 Incubator 1: Innovation and Creativity for Entrepreneurship
Credit Points 10
Legacy Code 301165
Coordinator Anton Bogdanovych Opens in new window
Description From time to time we hear stories about successful multi-million (or billion) dollar companies that started in a suburban garage. Is it that simple? The heart of the success of entrepreneurship is innovation and creativity. This unit explores the ways innovative ideas for a product or service can be turned into a successful start-up business. As such, this unit will cover topics including, but not limited to: factors essential for being able to initiate a creative idea, what is innovation, stages of developing a conceptual idea. The unit will be delivered through a number of modules. As an integral part of the unit, students are expected to engage and work in "start-up co-working space" on a regular basis. At the successful completion of this unit, students would have some possible start-up options that could be further explored into creating that multi-million (or billion) dollar company.
School Computer, Data & Math Sciences
Discipline Project Management
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 2 subject
Learning Outcomes
- Identify the key drivers behind innovation and creativity
- Identify commercialisation opportunities out of innovation
- Utilise a creative process to develop a product concept
- Explain the importance of applying a suitable model for the start up
- Unpack innovative business models and business strategies
- Demonstrate effective verbal and written communication skills that appeal to a wide audience
- Apply individual�fs skills and knowledge in a collaborative and effective manner in achieving a common goal in a group setting
Subject Content
The relationship between creativity and entrepreneurship
Innovation and creative process.
Commercialisation, understanding the market & identifying emerging opportunities
Environmental, political, cultural, financial, and organisational forces behind innovation.
Creative principles behind new venture creation.
Models for entrepreneurship
Innovative business models and business strategies
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Case Study | 1,500 words | 30 | N | Individual |
| Professional Task | 3,000 words | 50 | N | Individual |
| Presentation | 20 mins | 20 | N | Group |
Teaching Periods
Spring
Parramatta City - Macquarie St
Day
Subject Contact Anton Bogdanovych Opens in new window