MKTG 1009 Public Relations Theory and Practice
Credit Points 10
Legacy Code 100212
Coordinator Nicole Bridges Opens in new window
Description This unit introduces the student to the theory and research that serves as the foundation of the practice of public relations. The unit surveys the history of the discipline, the theories on which the discipline is based, and current models of practice. The unit focuses on understanding how to research and analyse the opinions of organisational publics in order to develop mutually beneficial relationships with those publics. The contemporary practice of public relations requires an understanding of a broad range of social science theory and research and the ability to incorporate that knowledge in the solution of public relations problems.
School Humanities & Comm Arts
Discipline Public Relations
Student Contribution Band HECS Band 4 10cp
Check your HECS Band contribution amount via the Fees page.
Level Undergraduate Level 1 subject
Equivalent Subjects LGYB 0099 - Public Relations Theory and Practice MKTG 1010 - Public Relations Theory and Practice (WSTC)
Assessment
The following table summarises the standard assessment tasks for this subject. Please note this is a guide only. Assessment tasks are regularly updated, where there is a difference your Learning Guide takes precedence.
| Item | Length | Percent | Threshold | Individual/Group Task |
|---|---|---|---|---|
| Quiz | 4 x 25 multiple choice questions | 50 | N | Individual |
| Report | 2,500 words | 50 | N | Individual |
Prescribed Texts
- Chia,J, and Synnott, G. (2013). An Introduction to Public Relations and Communication Management (2nd ed). Melbourne, Vic: Oxford University Press
- Bridges, N. And Howell, G.V.J. (2014). Public Relations Theory and Practice iBook. Howell, G. and Bridges, N. (2012). Public Relations Theory and Practice Workbook 2012. University of Western Sydney: NSW.
Teaching Periods